
CARE ADVISORS
Care Advisors

Care Advisors
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What is a Senior Care Advisor?
A Senior Care Advisor is a professional who helps older adults, and their families navigate the complex process of finding appropriate care options based on their health, lifestyle, financial situation, and personal preferences.
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Navigating elder care can be overwhelming. A Senior Care Advisor brings expertise, local knowledge, and emotional support to help families make confident, informed choices about a loved one’s care.
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No certification is needed but is recommended (Or at least some training by established placement agencies like Madli)
Key Responsibilities include:
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Assessing Needs: Evaluating the senior's medical, emotional, social, and physical needs.
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Recommending Care Options: Suggesting care settings such as in-home care, assisted living, memory care, or skilled nursing facilities.
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Guide Decision-Making: Helping families understand the pros, cons, and costs of different care options.
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Coordinating Services: Assisting with setting up care services or connecting families to reliable providers.
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Supporting Transitions: Helping manage moves or transitions from home to care communities.
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Providing Emotional Support: Acting as a compassionate advocate during what can be a stressful time.
Care advisors can work as independent consultants, work for Senior placement agencies (like Madli) , or partner with Madli while maintain their independents
How we can help
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Provide branding and business identity
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Set pricing models and revenue strategies
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Show you how to build partnerships with care providers and professionals
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Train you to navigate client consultations with professionalism and empathy
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Prepare you to launch confidently, with an action plan in hand
When you train with us, you’re not just getting information — you’re getting mentorship, structure, and a partner in your success.
Free Training When You Partner With
What Madli Provides
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Real-World Knowledge & Strategy - We’ll teach you how to confidently guide families through in-home care, assisted living, memory care, and more, all while positioning yourself as a trusted expert in your community.
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Step-by-Step Business Setup - From branding to operations, we walk you through every aspect of building your advisory business. No guesswork. No wasted time.
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Hands-On Support - Our team works closely with you during training to develop your service offerings, outreach plan, and business model. We’re here to answer questions, give feedback, and keep you moving forward.
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Proven Templates & Tools - Gain access to scripts, checklists, intake forms, referral agreements, and everything else you need to start strong.
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Built-In Marketing Guidance - We’ll help you craft your message, build your online presence, and learn how to attract and retain clients — even if you’ve never marketed before.
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Branding Services
(Call to Discuss)
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Creation
Logos, Banners, and Websites
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Protection
Trademarks and Copyrights
Rebranding
Upgrading Current Brand
Development
Growth Marketing Material
